Interviews with Digital Media Thought Leaders
Training For Internet Advertising
Podcast Audio | Posted by Phil Leigh on May 12, 2009
Leslie Laredo, President, The Laredo Group
If you would like to learn how advertising agencies, media buyers and other media professionals learn their ways around new media, this interview is for you.
Our guest today is Leslie Laredo who is the President of The Laredo Group . Her company is a leading training and consulting firm concentrating in online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides general sales training for companies and individuals, media training for buyers and sellers, and custom consulting services for traditional, online, and cross-platform sales and marketing activities.
The client list of The Laredo Group includes many of the world’s largest and most successful companies as well as smaller firms, start-ups and many industry associations. Examples include ABC, AOL, Google, Fox, NBC, NFL, Time, Wall Street Journal, and USA Today, among others. Among her staff are published authors of industry-relevant books and articles. All instructors have real-world, hands-on experience in their fields.
As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. Laredo Group training can help advertising agencies, media buyers, and other advertising professionals learn how to be more effective in new media.
To learn more about Third Generation Television report click here where you can purchase a copy or download a free Prospectus of our research report.
Categories: Podcast Audio
Tags: advertising, Future of TV, future-of-advertising, Future-of-Television, Internet-Advertising, Laredo Group, Leslie Laredo, Television-Advertising
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Internet Advertising has been the trend these days. i own a small online store and i pay a lot on google adwords for internet advertising.