Interviews with Digital Media Thought Leaders

What Makes our Market Research Different?

Podcast Video | Posted by Phil Leigh on June 29, 2009

Click Here to Download a Free Prospectus: Future Developments in Video Advertising.

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If you would like to know how our market research is different, this video is for you.

One key difference is that our reports are multimedia documents providing numerous embedded links to demonstrate new technologies. Thus, you can print-them-out and read them as conventional paper documents, but you can also use them in a television-like experience to actually watch what video ads will be like in the future.

Inside Digital Media has been creating video and audio podcasts for six years. When it comes to Digital Media, we “walk the walk and talk the talk”.

For example in our new research report, Future Developments in Video Advertising, we provide links to video demonstrations that show you how overlay, interstitial, viral, and other new media ads work. One cannot truly comprehend such things without experiencing them. They cannot be experienced in a paper-only document no matter how many pretty pictures are included. You could read volumes about how to swim, but you’re not going to learn much of anything until you actually get in the water and feel the medium.

Of course, you can print-out our 71-page report to paper. It gives you plenty of charts, tables and analytical commentary. But the added feature which is often not provided by others is the multimedia characteristic. It enables you to comprehend the future of video advertising by actually experiencing it.