Interviews with Digital Media Thought Leaders

Why YouTube is Important to You

Podcast Video | Posted by Phil Leigh on March 12, 2009

If you would like to know why YouTube is important to you, this video is for you.

If you have video that could lead customers to buy more, or convert prospects into customers, then consider placing it on YouTube. Furthermore, it may be advisable to have your own channel on YouTube, as we do. This enables viewers to subscriber to all of your posts, much like TiVo records weekly television shows.

Many people looking for videos go first to YouTube and use the Website’s search function to find what they are looking for. They are basically treating YouTube as the entire universe of available videos. If your video is not within the universe, then pragmatically speaking it does not exist.

It is particularly important for instructional, educational, and informative videos to be on YouTube. For example, we posted our “How to Connect PC-to-TV (HDMI)” video at YouTube. It enables us to pick-up additional audience from viewers who are not podcast subscribers and don’t even know of the existence of Inside Digital Media. We invite you to inspect the video and vote (5 stars is best) for it as well.

BTW, there’s a huge demand for instructional videos about how to connect computers to the TV. Although none are provided by computer makers, TV-set manufacturers, or software suppliers it is likely that such companies could significantly improve product sales if they chose to offer them. Please comment on our blog if you can tell us why they don’t.

As Internet Video moves to the TV it will become even more important for businesses to have content on YouTube. Traditional TV has demonstrated how powerful video can be as an advertising medium. The combination of YouTube and emergent Internet-Video-to-the-TV enables you to get your videos into the family living-room at no cost. Why wait?

This is Third Generation Television.

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